Halloween is soon approaching and the Hershey Company has announced a reveal of “hauntingly delicious new flavors,” officials said.
Kit Kat® Ghost Toast and Reese’s Werewolf Tracks are leading an innovative lineup of seasonal must-haves. Additionally, Hershey’s and Twizzlers are also introducing delightfully eerie products that are sure to add a spooky twist to Halloween celebrations, said a Hershey’s spokesperson.
“Hershey has long been a leader in Halloween festivities, offering beloved treats that have become synonymous with the season,” said Heather Seamans, Senior Manager Fall Marketing at The Hershey Company. “This year, with Kit Kat® Ghost Toast and Reese’s Werewolf Tracks, we’re showcasing our commitment to innovation and fun with bold, exciting Halloween flavors, inviting consumers to choose both!”
Hershey officials gave details on their new products and innovative delights:
- Kit Kat® Ghost Toast are classic, crisp wafers wrapped in a new cinnamon toast flavored creme. Available for a limited time in standard, king and snack sizes.
- Reese’s Werewolf Tracks – Featuring a perfect combination of vanilla-flavored creme, milk chocolate and peanut butter in snack, standard and king sizes.
- Hershey’s Milk Chocolate Harry Potter™ Bar Snack Size – Discover one of the four houses of Hogwarts engraved on each “Hershey’s Harry Potter™ snack size bar. Available in 9.45 oz bags.
- Twizzlers Ghosts – They expanded the seasonal Twizzlers shapes line from bunnies to include the first-ever Twizzlers Halloween shape. These cherry-flavored chewy candies come in an 8.5 oz bag.
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Details of their returning favorites were also provided by the officials of Hershey’s:
- Reese’s Pumpkins – This fan-favorite shape is available in a range of sizes, perfect for snacking and sharing.
- Reese’s Skeletons – With colorful designs on the outside and creamy chocolate and peanut butter on the inside, these candies are perfect for handing out to trick-or-treaters. Available in 9.1 oz bags.
- Reese’s Assorted Jumbo Bag Snack Size Shapes – Reese’s ghosts, bats and pumpkins are individually wrapped seasonal favorites in a 14.4 oz bag.
- Hershey’s Milk Chocolate Harry Potter™ Standard Size Bar and Kisses – The Hershey’s Milk Chocolate Harry Potter™ Standard Size Bar features 12 enchanting collectible wrappers with designs inspired by Hogwarts and beyond. The limited-edition Hershey’s Harry Potter™ Kisses, available in 9.5 oz bags and now also in new 2.08 oz canes, are wrapped in whimsical foils featuring your favorite wizarding world characters, houses and moments.
- Chocolate & Sweets Assortments – Continuing the partnership with HARIBO®, Goldbears® are back in a variety of Hershey assortment bags.
- Halloween-themed SkinnyPop and Pirate’s Booty – Year after year, the interest in adding salty snacks to Halloween baskets continues to rise, with an astounding 79% of Halloween shoppers planning to purchase salty snacks this season. SkinnyPop and Pirate’s Booty products are now available in Halloween-themed .5 oz bags and 12-count multipacks.
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