As families across the East Coast head back to school, The GIANT Company and Partnership for a Healthier America (PHA) are teaming up to make the healthier choice the easier choice, turning everyday grocery runs into support for neighbors facing hunger.
From August 21 through September 3, GIANT customers can save on participating GOOD GOOD better-for-you products and, with each qualifying purchase, help fund healthy food access for families in need.
“Back-to-school is one of the most important milestones on the calendar for families each year. It’s when parents are actively making choices about what goes in the cart, into the lunch box, and onto the menu. Through our partnership with The GIANT Company, we’re making it easier for families to choose better-for-you foods, and turning those choices into access to healthier food for neighbors who need it. That’s the power of doing good for your family and good for someone else’s at the same time,” said Noreen Springstead, President and CEO, Partnership for a Healthier America.
The in-store activation is part of a nationwide initiative connecting some of the nation’s most beloved food brands, retailers, and families through better-for-you products, backed by the Guiding Stars® nutrition standard. The back-to-school moment is one of the initiative’s first major in-store activations.
“Nutrition plays a key role in helping students learn, grow and thrive. We’re proud to work alongside partners who share our commitment to eliminating hunger and are especially grateful to our generous customers for their support,” John MacDonald, chief marketing officer, The GIANT Company. “Together, we’re making it easier for children to access the nourishment they need to succeed in the classroom and beyond, while helping families focus on what matters most as they prepare for a new school year.
How the Back-to-School Campaign Works
- Spend and save. From August 21 through September 3, customers who spend $10 on participating GOOD GOOD products at GIANT stores will save $5 at checkout.
- Give back.With each $10 basket of participating products, The GIANT Company will make a $5 donation to support PHA’s healthy hunger relief initiatives, committing up to $100,000* to help families in need access healthy food. Every better-for-you basket does double duty: better nutrition for one family, supporting healthy food for another.
- Where to find it.The campaign will be featured at all GIANT stores in Pennsylvania, Maryland, Virginia and West Virginia, with support that includes a weekly circular feature, in-store signage and displays, digital media, and featured placement at checkout.
Participating GOOD GOOD Brands
Participating better-for-you brands featured in the back-to-school campaign include Kashi and Bear Naked (WK Kellogg Co), SkinnyPop (The Hershey Company), The Laughing Cow and GoGo squeeZ (Bel Brands, USA), Graza, Ripple, Capri Sun Hydrate (Kraft Heinz), and Crispy Green. Each product meets the GOOD GOOD mission of providing a better-for-you option for families looking to get the school year started right.
“At Bel, we’re fighting for better snacking — and as a founding member of the Good Food Coalition, we’re turning that fight into action. This campaign means better back-to-school snacks, more savings for families, and more nutritious food for those who need it most,” said Peter McGuinness, CEO of Bel North America.